Center for Marketing

A modern understanding of marketing – marketing as a market-oriented management of a company or organization – is a prerequisite for the long-term success of a company. Whoever studies successful companies will soon realize that they all share certain common characteristics: a clear understanding of the customer requirements, seeking marketable innovation and in particular the creating and cultivating of sustained customer relations. The Center for Marketing at the HWZ offers several services centered around the above characteristics:

• Teaching 
• Continuous education
• Consulting
• Research

The Center for Marketing is responsible for the undergraduate marketing studies curriculum, coordinates the marketing lecturers and offers the postgraduate "Executive MBA – Marketing" degree course which has started for the sixth time in 2009.

Please feel free to contact us regarding possible forms of cooperation with regards to the services we offer.